By Heather Fogarty
With over 120 billion units of packaging created annually by the beauty industry, the demand for sustainable
packaging solutions has never been stronger. For cosmetic brands, embracing eco-conscious materials like corrugated
boxes, refillables, and mycelium-inspired designs not only reduces environmental impact—it also elevates brand
perception and customer trust.
Here are five standout examples and smart tips that can inform your next environmentally responsible packaging
design.
1. Use Post-Consumer Recycled (PCR) Packaging
PCR packaging uses recycled materials—plastic, paper, cardboard—that have already served their primary use. This
approach enhances material circularity and supports sustainability claims. For brands distributing via
subscription kits or online orders, a corrugated product box made with high PCR content offers sturdy protection
and a clear green message. DIYPack uses up to 99% post-consumer waste in their corrugated packaging.
2. Use Paper Packaging with Clean Design
Paper is biodegradable and customizable, which makes it a classic sustainable choice. When combined with
water-based inks and eco-friendly adhesives, paper packaging is both durable and environmentally responsible.
Complementing this with corrugated construction offers added strength without sacrificing style—ideal for beauty
products that travel or require extra protection.
3. Explore Refillable & Reusable Delivery Systems
Consumers value refillable options—80% say they’d choose products that cut single-use plastic. Beauty brands are
tapping into refill systems, carbon-neutral delivery loops, and durable packaging that lives beyond the first
use. A corrugated outer sleeve or case adds structure and branding while the interior unit can be swapped
out—marrying elegance with sustainability.
4. Explore Innovative Mycelium & Biodegradable Materials
Mycelium-based materials—grown from fungi and agricultural byproducts—offer an innovative and biodegradable
alternative to foam and plastics. Known for their cushioning power and compostability, these materials are
promising options for protective inserts or unique outer packaging that aligns with eco-conscious beauty
branding.
5. Use Reusable Tins, Pouches & Compostable Cases
Beyond boxes, many beauty brands are exploring aluminum tins, refillable pouches, and biodegradable sleeves made
from plant-based fibers. Layering a reusable component within a branded corrugated shipper offers the best of
both functionality and sustainability.
Best Practices for Eco-Friendly Beauty Packaging with DIYPack
- Use corrugated boxes with high recycled content and FSC® certification for durability and
sustainability.
- Leverage digital printing for full-color, inside-and-out branding without toxic processes.
- Right-size your packaging to reduce waste and shipping costs.
- Promote your eco message clearly with icons or messaging about recyclability and materials.
- Encourage reuse or recycling by designing packaging that becomes useful storage or display for consumers.
Why DIYPack is Ideal for Sustainable Beauty Packaging
- No minimum orders allow for testing new sustainable formats without large commitments.
- Fast turnarounds—get packaging in hand quickly for campaigns or seasonal launches.
- Eco-certified options—choose recycled content, water-based inks, and responsible sourcing.
- Made in the USA—ensuring quality and supply chain accountability.
Ready to Create Sustainable Beauty Packaging?
For cosmetic brands, eco-friendly packaging isn’t just a trend—it’s a powerful way to win and retain customers,
strengthen your brand, and reduce environmental impact. From corrugated cartons that enhance your unboxing
experience to durable corrugated shipping boxes that safeguard delicate products, DIYPack delivers custom
solutions that combine style, protection, and sustainability. With our easy-to-use Design Studio, you can create
custom packaging that elevates your brand story, meets consumer demand for eco-conscious choices, and gets to
market fast.
Start designing your sustainable custom beauty box
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